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This domain monarfloor.co.uk states the following, "Innovative new build and refurbishment second generation acoustic flanking wall solutions." We observed that the website also stated " Our traditional acoustic floating floor treatments FFT include products now established as industry standards and adopted by all the major UK housebuilders." It also stated " Innovative second generation acoustic isolation systems for new-build wood, laminate or screeded floors." The header had Icopal as the highest ranking keyword. It was followed by Monarfloor, Soundproofing, and sound proofing which isn't as ranked as highly as Icopal. The next words the site used was sound proof. soundproof was also included but might not be understood by search crawlers.